Most teams talk about content pillars. Very few use them daily.

Most teams talk about content pillars. Very few use them daily.

They live in a deck, show up once a quarter in a strategy meeting, and disappear from the actual workflow. Content gets produced, but it's not connected to core themes. Messaging becomes inconsistent, and reporting becomes a mess.

Marky’s new Categories feature changes that. It turns content pillars from an abstract framework into a real system that helps teams organize, scale, and stay on message without adding process overhead.

Here’s what that actually looks like.

What a Real Content Pillar Engine Looks Like

Most content pillar strategies break down because they aren't built into the tools teams actually use. With Marky, Categories solve that.

Every post can now be tagged to a strategic category that reflects your core themes. These categories are not static. They are used across your post library, queue, and calendar. That means every piece of content you create now connects directly to a pillar, and you can track it from ideation through to publishing and performance.

Each tag is color coded and visible inside the post feed. It's easy to spot gaps, see where the balance is off, and make changes without digging through spreadsheets or editorial calendars.

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Structuring Categories Around Strategy

Categories are not just a way to sort content. They reflect how you go to market.

Start by mapping them to what matters: customer pain points, lifecycle stages, use cases, or verticals. Keep it tight with three to five core categories. Fewer categories mean clearer structure, better reporting, and less internal confusion.

Color coding is more than a visual aid. When you build habits around those colors and use them in your calendar, planning docs, and reviews, you train your team to think strategically by default.

Making Content Review and Optimization Easier

One of the biggest time wasters in content teams is chasing down why a post exists in the first place. With Show Inputs built into Marky, that is no longer an issue.

You can now see exactly what topic, theme, and filters were used to generate any post. That gives you a clear audit trail for every piece of AI-generated content, and it makes testing and iteration easier. If something is working, you can replicate it. If it is not, you can adjust the inputs directly.

Add built-in commenting and review workflows, and you now have everything needed to go from draft to publish without switching between tools. This is especially useful for agencies managing client approvals at scale.

Built for Scale: Grid View and Bulk Editing

Marky’s grid view is optimized for speed. Whether you are planning a week or a month of content, the ability to bulk select and edit posts means you can move quickly without losing control.

Need to retag old posts to fit a new content strategy? Done. Want to clean up a batch of low-performing drafts? Just a few clicks.

This makes Categories more than just a planning feature. They are operational. They support high-volume workflows without slowing teams down.

How to Get Started

• Start small. Choose three to five core categories based on your strategy.
• Retag your content using bulk edit to bring older posts into alignment.
• Use category filters to run audits and see which pillars are actually driving engagement.

Once tagging becomes consistent, pillar-level analytics become easy to track. You can finally answer whether you are creating enough content in your core themes, whether they are performing, and where to focus next.

Final Thoughts

Content strategy only works if it is part of the daily process. Categories in Marky make that possible.

Every post now shows its purpose. Every view in the platform shows how aligned your content is. The entire system gets more powerful the more you use it.

If you're serious about creating with structure, try Marky’s new Categories. It changes how your team plans, publishes, and scales.

Let me know if you want this adapted for email, landing page, or social.

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